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Talk: Guide Your Team with an Email Playbook

#LitmusLive

Thanks for attending my talk, Guide Your Team with an Email Playbook, at Litmus Live! Links to related resources can be found below.

Let’s stay connected and keep the #emailgeek and #litmuslive conversations going!

Guide Your Team with an Email Playbook – San Francisco (General Track)

Resources

User Story – What is a user story?
Validate or Die: Using Validation to Build the Right Product – Why and how you should validate your product
The Practical Guide to Creating Empathy Maps – Detailed article from UXPin about empathy maps in the user persona process
What is an Empathy Map? – Agile guide from Solutions IQ outlining how to create an empathy map

Other Resources

The Lean Startup Methodology
Manifesto for Agile Software Development
Riker Ipsum

Takeaways

Guide Your Team with an Email Playbook (Takeaways) [29KB] – A shorten slide deck, featuring just fun stuff—I mean—key takeaways seen below

  • An email style guide is useful for developers, but may not be as relevant for marketers
  • An email playbook has the potential to add value for development and marketing
  • Getting buy in from development, marketing, leadership, etc will set you up for success
  • A user story framework can help articulate business value
  • Audit your emails and existing content to see trends, gaps and education opportunities
  • Validate your concept and iterate as you go
  • Socialize your playbook with your department, company or team
  • Have a plan for keeping your email playbook up-to-date

Guide Your Team with an Email Playbook – Boston (Developer Track)

Presentation Slides [5 MB] – Presentation slides from Litmus Live talk in Boston

If you have questions about this process or would like to know more, see me at table #10 during the Ask an Expert session on Tuesday and Wednesday. Or, shoot me an email.

Resources

The Practical Guide to Creating Empathy Maps – Detailed article from UXPin about empathy maps in the user persona process
What is an Empathy Map? – An agile guide from Solutions IQ outlining how to create an empathy map

Email Playbook & Workflow

Presentation Slides [2.6 MB] – Slides from my mini-talk during the Reinvent Your Email Workflow workshop

Resources

Mint Email Examples –One, two and three product promotion examples from Mint
Remember Santeria by Sublime – Spiffy use of an animated gif from Spotify
18 Email Stats to Quote at Parties – I’m 100% quoting these stats from Emma at parties
Bad Behavior – Another fly newsletter example from The Outline
Value Stream Mapping – Helpful exercise in identifying wait times and pain points in your workflow
The Practical Guide to Creating Empathy Maps – Detailed article from UXPin about empathy maps in the user persona process
What is an Empathy Map? – Agile guide from Solutions IQ outlining how to create an empathy map

All images, unless otherwise noted, are from Unsplash