SFO Environmental Signage

Overview

This airport signage was developed as an environmental design project for the San Francisco International Airport (SFO) in San Francisco, California. A cherrywood and metal-like finish was chosen to mimic renovation plans for terminals 1 and 2, which feature exposed architectural elements, cherrywood paneling, stainless steel and clean, modern lines.

To contrast with the architectural elements a dark blue was integrated with abstract, repeating shapes. Overlapping elements and cutouts allow the textures and colors to interact with each other and make for a cohesive and dynamic presentation.

Process

After deciding on San Francisco International Airport (SFO) as the client for my signage project, I looked at photographs of proposed terminal renovations. On both the inside and the outside of the building, the intricate metal skeleton was left exposed, adding a visual texture that I found interesting.

The digital renderings of the new terminals have a warmer, modern feel than the existing terminals. Featured in the redesign was cherrywood, contemporary lines and brushed stainless steel. I felt that these contrasting elements worked well together, in addition to SFO’s dark blue from their brand palette.

The shape of the signage borrows from the shape of a jet airplane’s wing. The shape is repeated in scaled variations so that the signage system is tied together. Using cutouts and overlaying elements, I designed my signage to have the metal, cherrywood and blue mix interact with each other.

1/4 scale prototypes were made from balsa wood, foam core, poster board and silver paper. All prototypes meet ADA guidelines for accessibility.

View the entire process book here.

Overhead directional signage

Published by Shannon

Email & Front-End Developer. Wannabe Power Ranger.

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